Networking at Your Fingertips

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The value of meeting your franchise industry colleagues face to face can’t be duplicated.  However, networking digitally is the next best thing and IFA makes that possible via FranSocial.  The member-only IFA community enables you to ask any number of questions that affect your company and hear back from experts in the field.  How quick and easy is that?

Once you get online, how can you participate?  You can post a message or blog; share a file, a YouTube video or web link; or join a community.   Make a comment or share a blog related to the various communities to stay up to date and grow your list of contacts.  There are a number of communities that you can take advantage of such as:

  • Franchise Relations Dialogue Forum
  • Franchisee Forum
  • Marketing & Technology Forum
  • International Interest Group
  • CFE

In addition, you can access FranSocial anywhere you have your mobile device. Visit your device’s application store (iTunes, Google Play, Amazon) and search for the app named “MemberCentric” by Results Direct.  Sign up today!

Convention Time — Your Time to Connect, Innovate and Evolve

GIF_forhomepage_noearlybirdWhether you’re at franchise corporate headquarters, an individual small-business franchise owner or franchise supplier, you’re concerned with building your business, staying on top of federal, state and local regulations and attracting and retaining staff.  Are you making the most of one of the year’s best opportunities to tackle all three areas, and more, at one time?

If you aren’t yet signed up for the IFA Annual Convention, Feb. 15-18 in Las Vegas, there’s still time.  Sure, it’s hard to get away for a few days and yes, it does take time and money, but your return on investment is in terms of:

  • How many leading franchise experts will I meet over the course of the convention?  When will I have another opportunity to seek advice from executives from mature, emerging and cutting-edge franchises, as well as high-achieving franchisees and Supplier Forum members?
  • How many proven strategies will I learn from convention speakers that I can immediately apply to my franchise business?
  • What’s the number of general sessions, breakout meetings, roundtables and concurrent workshops that I can attend to augment my understanding of critical issues affecting my franchise business?
  • Do I have enough business cards with me to make the most of such networking events as the Hall of Exhibits, Taste of Franchising, receptions, the Franchise Party and breaks in between sessions?
  • How many Certified Franchise Executives™ program credits can I earn?
  • How inspired will I be from participating in Franchising Gives Back to contribute to a worthy cause for a local community?

Learn more about the convention and register today so you and your business can take the steps — connect, innovate and evolve — to excel.

 

 

 

Tap Into the Franchise Relations Dialogue Forum’s “Ask the Expert”

You were invited this summer to get in your questions for a new “Ask the Expert” series on the Franchise Relations Dialogue Forum of IFA’s member-only community FranSocial.  Now you can access responses from our newest expert, FASTSIGNS International CEO Catherine Monson, CFE.  Monson addresses a variety of topics, including leadership, engaging and supporting franchisees, franchising under attack and much more. Read her entire “Ask the Expert.”

Here are a few excerpts.

  • Leadership Through Major Systemic Change

Monson:  At FASTSIGNS, it has included changing our model from a passive, reactive walk-in retail model to a proactive business development model; moving away from more commodity products to higher margin products and services; and expanding our product and services model to include non-signage products, as well as digital signs.

  •  Engaging Franchisees

 Monson:  Each year since I have been at FASTSIGNS, we have conducted a series of regional meetings/town halls (typically in 12 to 18 cities) with our executives being the presenter and asking for input. I also conducted “Connect with Catherine” conference calls with the network every six weeks, offering all of our franchisees the opportunity to give feedback and input, ask questions, etc.

  •  Franchising Under Attack

Monson:  The world is full of opposing forces and opinions. If we want to preserve the proven, successful franchise business model, we need to fight for it. I don’t have a crystal ball and am not able to state, with certainty, how these things will end up. I do know that “politics is a contact sport” and many of the groups with opposing views to ours are more active, better organized, and in “more contact” with lawmakers and policymakers.

The first featured expert was Dwyer Group Executive Chairwoman Dina Dwyer-Owens, CFE, who responded to questions that included such areas as leadership, political challenges, compliance and balancing franchisee and end users’ needs. Here are a few brief excerpts.

  • Transitioning From Founder Leadership to Professional Leadership

Dwyer-Owens: Never lose sight of where you came from.

Having experienced that on a personal and professional level when my father and the founder of The Dwyer Group, Don Dwyer, died unexpectedly — it wasn’t easy. But there are lessons we learned that made us a stronger organization through that transition. We have never lost sight of Don’s mission, vision and values that he outlined when he created our company.

  •  Franchising Under Siege

Dwyer-Owens:   Franchising appears to be under siege of late from various state and federal agencies. From franchise relations laws to the opinion that franchises are not small businesses to employee/employer issues, franchising continues to be forced to defend its position as a strong business model with a clearly defined relationship between franchisor and franchisee. It appears there are just too many “decision makers” who do not understand what franchising is all about.

  • Balancing Franchisee and End User Needs

Dwyer-Owens:   We actually have three types of customers in my mind. We have the employee, which I consider the internal customer of The Dwyer Group. I believe that we should provide our employees with the proper tools, resources, training, constructive feedback when needed and sincere praise when earned so they will take great care of our franchisees. I believe we are responsible for providing our franchisees with the proper support, training, and guidance, etc. so they can properly serve the end user.

Visit FranSocial often for more on the Franchise Relations Dialogue Forum, other community updates and to join member-only discussions. The March issue of Franchising World will include an expanded version of this post.

 

New NLRB Member’s Past Statements on Joint Employer Raise More Questions than Answers

Earlier this week, Lauren McFerran was confirmed by the Senate Committee on Health, Employment, Labor, and Pensions to the National Labor Relations Board in a party-line vote. The Board, which is expected to decide the Browning-Ferris Industries of California, Inc., et al case before the end of the year, is in the position to reinterpret labor law in a way that could undermine the franchise model. Despite nearly 40 years of legal precedent has established franchisors and franchisees as independent businesses, McFerran’s response to several Questions for the Record reveal a more activist slant in her views on the Board’s ability to establish joint employment.

The central questions of the Browning-Ferris case is whether the Board should adopt a new joint employer standard. Though the previous standard for joint employment has been control over another business’ hiring, firing, and scheduling practices, NLRB General Counsel Richard Griffin recently recommended that franchisors be considered joint employers of franchisees even if they had no control over these areas.

If applied on a broader scale, this policy could fundamentally alter the franchise relationship as franchisors would be forced to either limit franchisee autonomy to reduce legal liability or provide less support franchisees in order to avoid falling under the new standard. The franchise relationship is so effective because it leverages the strengths of two independent businesses. Franchisees provide on-the-ground management of a location and franchisors protect and enhance brand standards through research and marketing, making neither outcome desirable.

Although Congress is responsible for writing legislation, McFerran’s answers to questions submitted to her following her confirmation hearing indicate that she believes the NLRB has broad authority to reinterpret the law, effectively changing it.  When asked if she was concerned by the potential uncertainty created by upending long-standing precedent, McFerran responded “I believe that reversal of precedent does not necessarily create uncertainty, if such reversal is explicit and carefully considered and the Board’s interpretation of the law going forward is clearly articulated.”

Michael Lotito, Co-Chair of Littler Mendelson’s Workforce Policy Institute, argued that such an attitude could have a disastrous effect on American businesses:

“Franchisors and franchisees have contracts that last for decades in some instances. They are based on the fact that both are independent businesses.  As such, their employees are separate.  For many years, the NLRB has so held.  If the Board changes the law, the Board is inserting itself into the very structure of the franchise industry.  The Board is essentially amending the franchise agreement to say:  SURPRISE the employees of the franchisee and franchisor are one and the same, so forget the fact you are independent businesses.  No governmental agency should have that kind of power to arbitrarily disrupt established business relationships that account for 8.2 million jobs.   Therefore, Ms. McFerran’s answer is at best, incomplete, and at worse just plain wrong.”

The Board’s aggressive actions have attracted a great deal of Congressional scrutiny. In September of 2013, Senate Majority Leader Mitch McConnell (R-KY) and Senator Lamar Alexander (R-TN), Chairman of the Senate Committee on Health, Education, Labor, and Pensions, introduced the NLRB Reform Act. The bill would transform the Board from a politicized advocate for union interests to an impartial arbiter of labor disputes, adding an additional seat to the 5-person Board and ensuring a permanent even split of Republican and Democratic Members. The legislation would also reduce the ability of the General Counsel to reinterpret established law, as well as set firm standards for timely decision making and responses to inquiries.

It’s About Community, It’s About Being a “FAN”

Thanksgiving is just around the corner and it provides an opportunity to share precious time with our families in our communities.  As businesses reach out to their respective communities during this holiday season, they are also involved in activities and movements that benefit their neighbors all year.

And how do franchise businesses benefit their neighborhoods? Franchise small-business owners hire and promote people from within the community, contribute to local economic and social stability, as well as serve as entrepreneurial role models.  One close friend who was a franchisee for a decade was passionate about helping young people remain in school and helping them to understand the significance of a strong work ethic, being responsible and respectful.

There is a movement taking hold in the franchise community that helps to promote small businesses in their local communities.  It’s called the Franchise Action Network or FAN.  The audience:  lawmakers in every state capitol and the message: how important the franchise industry is to their state and communities.

Now comes the most important part of this movement: It’s you!!! As a franchise small-business owner, you make the best possible representative because you are local and can tell exactly how legislative or regulatory actions can help or hinder the growth of your business. Check out FAN Maine in action below.

You can help explain that franchising involves more that quick-service restaurants, and includes everything from soup, Soupman Inc., to nuts, Cornwell Quality Tools Company, and everything in between:  from Jiffy Lube to The UPS Store, from Abrakadoodle Remarkable Art Education to the Gap, Inc. and from Gold’s Gym to Camp Bow Wow to list just a very few.

Locally owned franchises are America’s hidden small treasures. IFA asks your support to get involved; visit www.FranchiseActionNetwork.com today to sign up and get involved. After all, Thanksgiving is only one day per year.  Your franchise small business is making a difference every day; let your legislators know how!

 

 

 

 

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