Webinar: Preparing Your Franchise To Go International

 

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The newest webinar in IFA’s International Toolkit Series is “Preparing Your Franchise To Go International” presented by Edwards Global Services, Inc. Today more than 75% of all IFA franchisors are either in other countries or are planning to market their franchise into other countries. International franchise development represents the opportunity for additional revenue and increased brand value.  But taking your franchise global is not easy or risk free. The best time to prepare for international success is up front – before you go. This webinar will highlight what successful franchises do to prepare to Go Global successfully.

This webinar will cover these key items:

  • The pros and cons of Going Global
  • The methods and steps of Going Global
  • What is different about Global franchising
  • The international licensee and you
  • Where to take your franchise and why
  • A proven Going Global strategy
  • Keys to successful global franchising

Thursday, December 17, 2015, 11 am ET (1 hour)

Click here to register now!

Presenters:

William Edwards, CEO, Edwards Global Services, Inc.

Michelle McClurg, Chief Operating Officer, Edwards Global Services, Inc.

William Gabbard, Senior Vice President, Edwards Global Services, Inc.

 

IFA CEO Speaks at United Arab Emirates Franchise Conference

International Franchise Association President & CEO Robert Cresanti represented the association at the third annual “International Franchise Conference & Exhibition” Nov. 18 and 19 in Abu Dhabi, United Arab Emirates.

Organized by IFA member the Abu Dhabi Chamber of Commerce and Industry, the event raised awareness of franchising among Emirati firms, introduced best practices and offered a range of franchise opportunities to help diversify the UAE economy.   275 franchise companies from 27 countries exhibited, including seven from the United States.  Cresanti made opening remarks and spoke on a question-and-answer panel.

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Robert Cresanti giving welcome remarks at the IFCE inauguration

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His Excellency Mr. Mohamed Thani Al Rumathi, Chairman of the Federation of UAE Chamber of Commerce & Industry and Chairman of Abu Dhabi Chamber of Commerce & Industry is welcomed by Robert Cresanti at the U.S. stand

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Display of U.S. companies participating at the U.S. Franchise Catalog Show

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Robert Cresanti chats with Fabio Scocimara, Director of International Development, Visiting Angels

Franchise Trade Mission visits the Nordics

From October 18th through 24th, 2015 a U.S. Franchise Trade Mission sponsored by IFA and Franchise Times visited Norway, Sweden and Finland.   8 IFA members joined the mission: CKE Restaurants, FASTSIGNS International, Home Instead Senior Care, McDonald’s, Signal 88 Security, Sky Zone, United Franchise Group and Wing Zone.  Mission participants received market briefings, went on site visits and participated in matchmaking meetings with pre-screened prospective franchisees.

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The Trade Mission gathers at Villa Otium, the US Ambassador’s residence in Oslo

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Magnus Dagestad of McDonald’s addresses a reception at the residence of the US Ambassador to Norway.

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Jonas Ideström, Past Chair of the Swedish Franchise Association and Founder of FranchiseArkitekt visits with IFA Director of International Affairs Josh Merin in Oslo

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Johan Martinsson, CEO of the Swedish Franchise Association gives a briefing in Stockholm

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Mission participants visit Gamla stan (The Old Town) in Stockholm

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Charles Adams Jr., US Ambassador to Finland welcomes the Mission to Helsinki

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Marc Mushkin of CKE Restaurants presents Carl’s Jr. in Helsinki

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Matchmaking meetings at the US Embassy in Finland

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The Mission on a hardhat tour of an extension of Iso Omena mall near Helsinki

Webinar: Commercial Strategies to Export a Franchise to the U.S

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The newest webinar in IFA’s International Toolkit Series is “Commercial Strategies to Export a Franchise to the U.S.” presented by Kay Ainsley of MSA Worldwide.

With a population of over 321 million people, the United States represents an enormous opportunity for most companies.  For foreign companies to be successful in entering the U.S. Market via a franchise model requires careful planning. Franchising is a well-established method of business expansion and potential franchisees have many, many franchise and other investments from which to choose.  This webinar will address:

An overview of the market in the United States

  • How to create a plan for entering the market
  • The franchise vehicles available to expansion
  • What U.S. Franchisees expect from their franchisor
  • How to garner the interest of potential franchisees

 REGISTER NOW!

 October 22, 2015
11:00 AM EDT
1 hour

Presenter: Kay Ainsley, Managing Director, MSA Worldwide

Franchise Trade Mission Explores Central America

From September 20th through 26th, 2015 a U.S. Franchise Trade Mission sponsored by IFA and Franchise Times visited Costa Rica, Guatemala and El Salvador.   13 IFA members joined the mission: Arby’s, Berlitz Franchising Corp., Bonchon Chicken, FASTSIGNS, Fuddruckers, Kona Grill, Mosquito Squad, Russo’s New York Pizzeria, Signal 88 Security, Sky Zone, Smashburger, Wayback Burgers and Xtreme Lashes.

Mission participants received market briefings, went on site visits and participated in matchmaking meetings with pre-screened prospective franchisees.  Many participants were impressed by the quality of investors with one executive calling the Guatemala meetings the best in his 35 year career.

Group CRThe Franchise Trade Mission Delegation gathers in San Jose, Costa Rica

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Abby Daniell, Chief of Commercial Section at U.S. Embassy in Costa Rica welcomes the Mission to its first stop

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Reed Nyffeler, CEO & Co-founder of Signal 88 Security addresses a reception in Costa Rica

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Joe Hroch and Anthony Russo of Russo’s NY Pizzeria meet with prospective franchisees in Guatemala

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Leaders from the Guatemala Franchise Association and IFA Director of International Affairs, Josh Merin meet in Guatemala City

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Charisse Phillips, the Chargé d’Affaires at the U.S. Embassy in Guatemala addresses the Franchise Mission

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Juan Manuel Güiza entertains at a private dinner for Trade Mission participants in Guatemala City

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Xtreme Lashes and FASTSIGNS during matchmaking meetings in El Salvador

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The Trade Mission receives a guided tour of Multiplaza Mall in San Salvador, El Salvador