The 2015 International Franchise Expo attracted visitors from 122 countries. Expectations of similarly big international numbers in 2016 give U.S. franchisors the chance to explore global growth without crossing a border. The IFA sponsored Expo takes place June 16th to 18th at the Javits Center in New York City.
A key reason that so many attendees at Expo are international is the U.S. Department of Commerce’s International Buyer Program (IBP). As an IBP certified event, the commercial sections of U.S. Embassies and Consulates recruit pre-screened international buyers to attend the Expo and meet with U.S exhibitors. The International Buyer Program produced 40 investor delegations to the International Franchise Expo in 2015 alone.
International franchising now also means franchisors entering the US. As franchisors from outside the U.S. grow in scale and sophistication, many target the largest franchise economy in the world for expansion, seeking to follow the footsteps of IFA members like, InterContinental Hotels, Kumon, Illy, Tim Horton’s, Bonchon, Paris Baguette and Pollo Campero. The 2016 International Franchise Expo will include 40 international exhibitors from 17 countries, including pavilions from Japan, Korea and the United Kingdom.
Educational programs related to international franchising enhances the value of participating. Many of these educational sessions are for CFE credit. Internationally oriented Seminars and Symposia at this year’s Expo include:
- Master Franchising – Why do Some Succeed and Others Struggle
- Structuring Your Franchise Network Expansion
- Selling Franchises Internationally Without Getting Into Trouble
- Global Franchise Expansion: Strategies for Lucrative & Planned Growth
- Going International- Moving Intelligently Into International Expansion
- Selecting the Best Franchise Structure for Domestic and International Expansion
- International Expansion: Master Franchising and Other Structures
- Hidden Franchise Opportunities in the Middle East
- An Overview of Key U.S. Trends and Regulatory Issues for International Franchisors
- Strategies for Franchising into the U.S. Market
- Navigating the U.S. Marketplace
- Important Steps for Franchisors Considering Entering the U.S. Market
To learn more and participate visit: http://www.ifeinfo.com/
To get free passes to the Expo courtesy of the IFA click here.