Let the World Come to You at the International Franchise Expo

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The 2016 International Franchise Expo attracted visitors from 118 countries across the globe. Similar expectations for 2017 provide U.S. franchisors a golden opportunity to let the world, and its business, come directly to them. The IFA sponsored Expo will take place June 15-17th at the Javits Center in New York City.

International attendance is in no shortage thanks to the U.S. Department of Commerce’s International Buyer Program (IBP). As an IBP certified event, the commercial teams of US Embassies and Consulates recruit pre-screened international buyers to attend the Expo and engage with American exhibitors. The IBP produced 30 foreign delegations to the International Franchise Expo in 2016.

In an increasingly interconnected world, international franchising now also means franchisors are entering U.S. markets. Seeking to expand into the largest franchise economy, many rising international players are following the likes of IFA members such as InterContinental Hotels, Kumon, Illy, Tim Horton’s, Bonchon, Paris Baguette, and Pollo Campero.

Educational programs on international franchising further enhance the value of participating. Many of these educational sessions have been approved for CFE accreditation. This year’s Expo will include seminars and sessions on international topics including:

  • An Overview of Key U.S. Trends and Regulatory Issues for International Franchisors
  • Latin America – A Great Market Opportunity to Expand Your Franchise
  • Selling Franchises Internationally Without Getting Into Trouble
  • Strategies for Penetrating the U.S. Market for Overseas Franchisors (Separate Fee Required)
  • Selecting the Best Franchise Structure for Domestic and International Expansion
  • Going International – Moving Intelligently into International Expansion
  • Negotiating Your First International Franchise: Achieving Success by Avoiding the Big Mistakes
  • State of the Union on the Franchise Climate in Mexico
  • Important Steps for Franchisors Considering Entering the U.S. Market
  • Master Franchising/Three Party Franchising – Why Do Some Success and Others Struggle
  • International Expansion: Master Franchising and Other Structures

To learn more or register to attend, please visit: http://www.ifeinfo.com/. For free admission, enter the promo code “IFA” when registering!

Join the Franchise Trade Mission to India & Sri Lanka

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Watch the Trade Mission Preview & Opportunities in India & Sri Lanka Webinar to learn from experts about the upcoming IFA/Franchise Times/US Commercial Service Franchise Trade Mission to India & Sri Lanka and opportunities in these burgeoning markets.  The speakers include:

  • Rajeev Manchanda, Vice President, Franchising Association of India & Director, Inventure India Pvt. Ltd.
  • Jennifer Loffredo, Director of Franchise Programs , U.S. Commercial Service
  • Partha Mazumdar, Economic and Commercial Section Chief, U.S. Embassy Colombo, Sri Lanka

Watch the webinar now!

No large franchise market is growing faster than India and no market offers franchising more ongoing runway for expansion.  This meteoric growth is being driven by factors ranging from the growth of the middle class to Prime Minister Modi’s liberalizing influence on the economy.  In late 2014 KPMG reported that India’s franchise economy would quadruple in size through 2017.   See BBC coverage of the last IFA mission to India.

Sri Lanka occupies a strategic position in South Asia and The Financial Times calls Sri Lanka “Asia’s next tiger”.  A rapidly expanding middle class in this country of 20 million is driving consumption growth and demand for international brands.  Sri Lanka offers abundant market opportunities in the franchise sector.

What does a franchise trade mission offer?

  • One-on-one matchmaking meetings with pre-screened investors
  • Commercial, legal, real estate and cultural briefings
  • Networking events with the local franchise community and government officials
  • Site visits (understand markets from the ground up)
  • Available market research
  • Help accessing suppliers in the market
  • Help with travel, accommodations, and interpreter services

The mission will visit Mumbai and Delhi, India and Colombo, Sri Lanka December 4-9, 2016.  IFA mounts franchise trade missions on a non-profit basis as a member service.  The mission cost is $6,950.  The application deadline is close of business, ET on October 14th, 2016.

Click here to learn more about the mission and apply!

Cross Borders Without Leaving Home at the International Franchise Expo

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The 2015 International Franchise Expo attracted visitors from 122 countries. Expectations of similarly big international numbers in 2016 give U.S. franchisors the chance to explore global growth without crossing a border.  The IFA sponsored Expo takes place June 16th to 18th at the Javits Center in New York City.

A key reason that so many attendees at Expo are international is the U.S. Department of Commerce’s International Buyer Program (IBP).  As an IBP certified event, the commercial sections of U.S. Embassies and Consulates recruit pre-screened international buyers to attend the Expo and meet with U.S exhibitors.  The International Buyer Program produced 40 investor delegations to the International Franchise Expo in 2015 alone.

International franchising now also means franchisors entering the US.  As franchisors from outside the U.S. grow in scale and sophistication, many target the largest franchise economy in the world for expansion, seeking to follow the footsteps of IFA members like, InterContinental Hotels, Kumon, Illy, Tim Horton’s, Bonchon, Paris Baguette and Pollo Campero.  The 2016 International Franchise Expo will include 40 international exhibitors from 17 countries, including pavilions from Japan, Korea and the United Kingdom.

Educational programs related to international franchising enhances the value of participating.  Many of these educational sessions are for CFE credit.  Internationally oriented Seminars and Symposia at this year’s Expo include:

  • Master Franchising – Why do Some Succeed and Others Struggle
  • Structuring Your Franchise Network Expansion
  • Selling Franchises Internationally Without Getting Into Trouble
  • Global Franchise Expansion:  Strategies for Lucrative & Planned Growth
  • Going International- Moving Intelligently Into International Expansion
  • Selecting the Best Franchise Structure for Domestic and International Expansion
  • International Expansion: Master Franchising and Other Structures
  • Hidden Franchise Opportunities in the Middle East
  • An Overview of Key U.S. Trends and Regulatory Issues for International Franchisors
  • Strategies for Franchising into the U.S. Market
  • Navigating the U.S. Marketplace
  • Important Steps for Franchisors Considering Entering the U.S. Market

To learn more and participate visit: http://www.ifeinfo.com/

To get free passes to the Expo courtesy of the IFA click here.

Explore Global Growth at the International Franchise Expo

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The 2014 International Franchise Expo attracted 3,956 international visitors from 96 countries. Expectations of even bigger international numbers in 2015 give U.S. franchisors the chance to explore global growth without crossing a border.  The IFA sponsored Expo takes place June 18th to 20th, 2015 at the Javits Center in New York City.

A key reason that nearly one in five attendees at this year’s Expo will be international is the U.S. Department of Commerce’s International Buyer Program (IBP).  As an IBP certified event, the commercial sections of U.S. Embassies and Consulates recruit pre-screened international buyers to attend the Expo and meet with U.S exhibitors.  The International Buyer Program produced 38 investor delegations to the International Franchise Expo in 2014 alone.

International franchising now also means franchisors entering the US.  As franchisors from outside the U.S. grow in scale and sophistication, many target the largest franchise economy in the world for expansion, seeking to follow the footsteps of IFA members like, InterContinental Hotels, Kumon, BoConcept, Tim Horton’s, Cartridge World, Yogen Fruz and Pollo Campero.  The 2015 International Franchise Expo will include 53 international franchisor exhibitors from 20 countries, including pavilions from the Brazil, Japan, Korea and the United Arab Emirates.

Educational programs related to international franchising enhance the value of participating.  Many of these educational sessions are for CFE credit.  Internationally oriented Seminars and Symposia at this year’s Expo include:

  • Master Franchising – Why do Some Succeed and Others Struggle
  • The Use of Master Franchising, Domestically and Internationally
  • Global Franchise Expansion:  Strategies for Lucrative & Planned Growth
  • An Overview of Key U.S. Trends and Regulatory Issues for International Franchisors
  • Strategies for Franchising into the U.S. Market
  • Navigating the US Marketplace
  • EB-5 Immigrant Investor Program – Tool for Franchise Network Expansion

To learn more and participate visit: http://www.ifeinfo.com/

 

The Philippines Takes Center Stage with Franchise Asia 2014 and U.S. Franchise Trade Mission

 

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A panel including William Edwards, Edwards Global Services CEO and IFA Director of International Affairs Josh Merin take turns speaking to the general session of Franchise Asia about international growth.

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Mission participants enjoy a VIP tour of Franchise Asia’s Expo.

The Philippines became an increasing center of the franchising world’s attention when it hosted one of the franchising’s biggest events in Southeast Asia, Franchise Asia 2014 and a U.S. franchise trade mission. The show was originally scheduled to take place July 16-20 at the SMX Convention Center in Manila, Philippines but took place July 17-20 because of the typhoon that hit the Philippines on the 16th.  Recognized as the biggest franchise show in the Philippines each year, Franchise Asia continued not to disappoint, welcoming over 500 exhibitors, including IFA member and trade mission participant Tutor Doctor, and an estimated 50,000 attendees.

Due to the typhoon, the first day of Franchise Asia was cancelled. However, the Philippine Franchise Association’s staff worked diligently through the night to reconfigure the program. Their hard work paid off when Franchise Asia opened its doors on the morning of the 17th and soon saw its convention hall filled with hundreds of attendees from the Philippine franchise community. These attendees demonstrated the remarkable resilience of the Filipino people, by leaving their homes (many without power) and traveling through a city just hit by a typhoon to fill the hall.

The Filipino franchise market is highly mall focused due to weather and pollution. Jan Paul Custodio, Senior Director CB Richard Ellis Philippines told trade mission participants that the Philippines’ has 1/10th the real estate costs of Hong Kong or first-tier Chinese cities.  It also has the lowest mall real estate prices in Asia, 20 times lower than Beijing.  Market challenges include public infrastructure and high energy costs.  According to a US Embassy briefing, the number one drag on growth is corruption, especially outside of Manila.

Bill Edwards, Vice Chair of the IFA’s International Committee and CEO Edwards Global Services and IFA’s Josh Merin addressed the general session of Franchise Asia on July 17. In “Conquering the Global Market with Your Brand” they presented IFA and its experience with international franchising including strategy and tactics for franchising internationally.  The presentation included international development models, what to look for in an international licensee and considerations before going international.   The event included Certified Franchise Executive (CFE) classes and this year’s CFE graduation.

Trade Mission attendees were able to tour Franchise Asia on Saturday, July 19th.