Members of the franchise industry are often encouraged to remind policymakers and journalists that the industry is extremely diverse. Many people are often surprised to learn that franchising stretches beyond the restaurant sector: from batteries to beverages, from clothing to golf equipment, from payroll services to weight control and more in between.
It should come as no surprise that the articles that Franchising World magazine readers are viewing on Franchisingworld.com shows the same variety of focus. While the magazine provides a theme each month, ongoing categories include best practices, multi-unit franchising, management & operations, international development, honoring veterans and more.
Just take a look at a few of the articles from 2014 that have garnered your interest.
- Insights: Members of IFA’s board of directors shared their insights on a variety of issues expected to affect the franchise industry this year.
- Excellence: The association’s major award winners and other honorees were celebrated for their excellence and achievements.
- Communications: Getting a better understanding of how to adapt your communications to appeal to Millennial customers was another favorite.
- Development: Getting creative with multi-brand concepts and social enterprise gave franchisors new ways to fuel development.
These and many other articles are available at a quick flick of the wrist at www.franchisingworld.com. Find out what your colleagues are writing about that you can put to use in your franchise business.