Hispanic and veteran franchise ownership are featured at USHCC Convention in LA




The International Franchise Association (IFA) and the U.S. Hispanic Chamber of Commerce (USHCC) hosted a special session on franchise small business ownership opportunities at the 33rd Annual USHCC Convention Sept. 17as the USHCC announced a new veterans initiative and Presidential candidate Mitt Romney addressed the annual meeting.

Co-sponsors of the special franchising session included 7-Eleven, McAlister’s, Liberty Tax Service, Visa and State Farm Insurance.

“Liberty tax Service has dedicated considerable time and resources to developing an initiative for the Hispanic community.  Una Familia Sin Fronteras works through educational opportunities and government organizations both in the United States and Mexico to provide information about financial literacy for people seeking help, especially about income taxes,” said Martha O’Gorman, Chief Marketing Officer of Liberty Tax Service.

“We see the Hispanic market as a tremendous opportunity both in franchise business ownership and in offering our concept to this important market,”  said Tony Valles, Vice President of Franchise and New Concept Development of McAlister’s. “Franchising is a way to be in business for yourself, but not by yourself, and McAlister’s is committed to enabling more Hispanics to access this route to the American Dream.”

“One of the major goals in IFA’s strategic plan is to increase the participation of Hispanics, minorities and women in all facets of the franchising industry,” said IFA President & CEO Steve Caldeira.  “The first-ever franchising session at the USHCC is another step in our ongoing campaign to extend franchise opportunities to this growing market, to reach the full potential of our industry.”

With an announcement that coincides with IFA’s VetFran and Operation Enduring Opportunity campaigns, the USHCC announced a new veterans initiative with the Employer Support of the Guard and Reserve, based in the Office of the Secretary of Defense –  which recognized IFA with the “7 Seals Award” – one of its highest honors.

USHCC President and CEO Javier Palomarez  encouraged the USHCC network of more than 200 local Hispanic chambers across the country to join with the USHCC in signing Statements of Support to support their chamber member employees who serve voluntarily in the National Guard and Reserve.

“There is no greater responsibility than supporting our Armed Forces and their families,” said Palomarez. “This Statement of Support reflects our gratitude and our commitment to providing servicemen and women with the training and career opportunities they deserve.”

IFA and USHCC will be discussing ways to collaborate on veterans and other initiatives.

“We always need to think of our veterans,” said Tony Valles, Vice President of Business and Concept Development at McAlister’s, whose family was forced to leave their business and home in Cuba. “They are why we have our freedom.”

The USHCC convention, which continues through Tuesday, is the largest in the U.S. Hispanic Chamber of Commerce’s history.