Google has some interesting thoughts on the upcoming election and how to best spend your ad dollars (hint: it might not be TV) over at the Google Politics & Elections Blog. They say that voters use an average of 14.7 sources of information to help make their candidate selection and are connected to multiple devices throughout the day. They put together a nice infographic breaking out the different devices or “screens.”
Some of the takeaways from the infographic:
- More than 80% of eligible voters are online
- Similarly, 83% of mobile phone owners are registered voters
- 1 out of every 3 likely voters in November say that they didn’t watch tv in the past week
- Voters are spending more media time on their mobile devices than newspapers & magazines combined
Are you finding similar statistics in your research? How is this continued trend of multiple devices going to influence what you do as a marketer?