IFA 2011 Hall of Fame Award Winner and inductee Doc Cohen (a leading franchisee of the Grea

IFA 2011 Hall of Fame Award Winner and inductee Doc Cohen (a leading franchisee of the Great American Cookie Company and former IFA chairman) with IFA chairman Jack Earle (McDonald’s multi-unit franchisee) share a laugh in The Canyons, Park City, UT, at the “UnConference,” organized by Lane Fisher, of Fisher Zucker LLC, Brad Fishman, of Fishman PR and Dawn Kane, of Hot Dish Advertising.   

The week wasn’t all “UnConference,” as the 150 franchise executives got down to business over two days of discussions, including strategies for lead generation to grow franchise systems and improving unit economics in the “new normal” lending environment facing franchise businesses still struggling to recover from the economic downturn.

Attendees also raised $26,000 for IFA’s political action committee, FranPAC.

Posted by Paul Rocchio, IFA Director, Development & Member Services