IFA SmartBrief Brings Franchising’s Story to Life

Eager to learn what is affecting franchise businesses in legislative, policy,
marketing and economic areas? Three times a week, those following the franchise industry can get the latest news in IFA’s news bulletin, IFA SmartBrief. Published every Monday, Wednesday and Friday, it includes such categories as franchise news, best practices and business leadership, news from IFA, trends watch and a policy and finance update.

With a circulation of 25,000, the brief provides tips to help better operate
your franchise business, as well as share the activities IFA is conducting on Capitol Hill to promote the industry and counter policies and regulations that would stifle franchise businesses in their local communities.

The brief, easy-to-ready summaries spotlight what your peers and competitors are doing to expand, update or rebuild their brands. There are many media sources and include major media such as the Wall Street Journal and Los Angeles Times, trade publications include QSR and Adweek and broadcast outlets such as FOX Business News and CNBC. Articles provide tips on taking advantage of social media, improving your credit, listening to customer feedback and more.

Not yet signed up for this free resource?  Visit www.franchise.org and select SmartBrief under “Resources.”