The U.S. Franchise Trade Mission arrived in Nanjing, China on November 5, their 3rd stop on a tour of four cities that include Beijing, Chongqing, Nanjing and Dalian.
Excited from their business meetings in Chongqing, the franchise delegates were eager experience this dynamic fast growing city.
Driving into the city from a very modern and clean airport, the first thing you notice is the construction of a brand new highway complete with elaborate trees and landscaping lining the new highway. The city sits next to a beautiful lake and even more landscaping and boats out in the water. A very livable city would best describe Nanjing which boasts more than 7 million people. Nanjing means “Southern Capital” and has been the capital of China on several occasions in its history.
The Commercial Service team from Shanghai was supporting this leg of the mission and Dave Averne, Janet Li and Clarke Zhang met the group at the hotel to provide an update on the schedule for the next day.
The morning session in Nanjing began with comments from Zhou Chi and Wang Yinjie from the CCPIT, followed by a welcome from Eric Wolff with the U.S. Commercial Service. With more than 120 potential investors in attendance, the franchisors spoke to a solid audience of prospects with each member of the delegation providing their own spin on the benefits of their franchise offering. After a full buffet lunch for the investors, the delegates sat down individually with groups that had more detailed question about their brands and plans for development in the region.
Once the individual meetings wrapped up, the delegates toured two area shopping malls in Nanjing – Deji Plaza, which displayed many international luxury brands that U.S. QSR franchisors would want to locate near and IST, a young and trendy mall right next door carrying brands such as the Gap and Hollister.
The group was then off to its last stop of the mission – Dalian!