NBA All-Star Attends Taste of Franchising at IFA’s Convention

At the always widely-anticipated Taste of Franchising reception last night, IFA convention attendees mingled and munched on tasty treats from a vast array of franchised food concepts connecting with old friends and colleagues and making new acquaintances.

Amid the crowds cowering for a taste of wings, burgers, pizzas, cake, cookies, ice cream and more, a larger-than-life surprise guest appearance turned the ballroom into a tizzy of flash bulbs as Shaquille O’Neal entered the room. Never he to be shy, Shaq, the perennial NBA All-Star, made his way through the throngs of fans to the Original Soupman booth where he posed for photos and served up shots of soup specialties from the emerging franchise, of which he is an investor.