The U.S. Franchise Trade Mission to China kicked off November 3, 2013 in Beijing, China with stops here, Chongqing, Nanjing and Dalian over the next week.
This trade mission is the third mission in 2013 and is produced by the U.S. Commercial Service and sponsored by the International Franchise Association and Franchise Times magazine. The partnership is a key component to IFA’s International Development efforts to assist IFA members with identifying and meeting qualified master franchise candidates around the world.
Participating franchisors on the mission include CKE Restaurants represented by Mike Woida, Senior Vice President, International; Fuddruckers represented by Bill Edwards, CFE, CEO of Edwards Global Services; Jani-King International represented by Don Burlson, Executive Vice President; Right at Home represented by Debbie Huang, Deputy General Manager of CAJ Senior Care Services, the Master Franchisee for Right at Home in China; Rita’s Italian Ice represented by Scott Schubiger, Senior Vice President, Worldwide Franchise Development and Bill Edwards and James Liu of Edwards Global Services; Round Table Pizza represented by Bill Edwards and James Liu of Edwards Global Services; Sotheby’s International Realty Affiliates represented by Calvin Wong, Vice President, Global Development; and Wing Zone represented by Hair Parra, Vice President, International Development.
The Commercial Service Beijing assembled a quality group of speakers to brief the franchise delegates. From left to right are Ms. Belinda Tang, DLA Piper; Mr. Hu Jun, Railway Retail Management; Mr. Zhu Lingbo, China Commercial Real Estate Commission; Tim Lai, Highlight Consulting; Xan Moody-Stuart, master franchisee for North China, Subway.
Andrew Gately, Commercial Officer with the U.S. Commercial Service is the trade mission leader and responsible for overall coordination of the mission for the four stops. As sponsors of the event, both the International Franchise Association, represented by Scott Lehr, Senior Vice President, U.S. and International Development and Franchise Times represented by Nancy Weingartner, Executive Editor provide initial marketing for the mission and support throughout the mission.
As with all trade missions, the goals are to help the participating franchisors understand the markets visited from a legal, demographic, real estate and development perspective but most importantly to get them face to face with qualified master and area development prospects for one-on-one discussions.