When one thinks about what a model franchise system should look like, you don’t typically need to look much further than PostNet. Steve Greenbaum, co-founder and CEO, started the company in 1983 as a mailbox renting service and it has grown into a 700 unit franchising small business that is worth approximately $200 million dollars. The ability that Greenbaum has to maintain a brilliant business model while being 100 percent franchised is being looked upon by companies all over the world.
Since 1992, PostNet has been franchising all over the country and has now expanded internationally, with units in Colombia, Australia and Canada. “At PostNet, we have that combination of talent, people and process; we deliver a fantastic and consistent experience throughout our entire organization,” said Greenbaum.
PostNet’s success admittedly has a lot to do with their innovative ideas that changed the way small business owners operate. The opportunity for small business owners to go into PostNet locations and have meetings without renting retail space has allowed PostNet to take off. The service they provide is one of a kind, through producing images and marketing materials for small business owners. When asked about how PostNet helps small business owners, Greenbaum replied, “We provide small business with outsourced marketing services and give them a place that they can rely on to make their small business look big.”
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