As the global economy recovers, franchising is taking an increasingly important role in increasing investment, creating new businesses and helping to create an expanding class of new entrepreneurs as they gain access to new technologies and modern production and management techniques.
Franchising significantly lowers risks for newly opened companies, making it possible to attract broad sections of customers and more efficiently spend money allocated capital for business development.
As part of a panel moderated by James Gansinger, President, Subway Russia LLC, Earle and the other panel participants will examine questions such as:
- What can major franchise chains offer a partner national business and is there “a place under the sun” for localizing brands in developing nations?
- Is franchising altering consumer culture and service standards, and what will the consumer market in medical and educational services look like in the near future as a result?
- How can franchising be most effectively used to build the modern infrastructure of the consumer market, healthcare and educational services as part of the EurAsEC Common Economic Space?
Other Panelists will include:
- Osman Bilge, General Secretary, Turkish Franchise Association
- Carol Chopra, Executive Director, European Franchise Federation
- Merab Elashvili, President, GMR Planet of Hospitality
- Mark Hilton, Vice President International, Sbarro International
- Andrei Krivonos, Director of the Board, Ukrainian Association of Franchising
- Alexei Likhachev, Deputy Minister of Economic Development of the Russian Federation
- Boris Nuraliev, Director, 1C
- Agnessa Osipova, General Director, Baskin Robbins Production International
Stay tuned to IFA’s FranBlog for coverage of the event and a full recap in the August issue of Franchising World magazine.
For more information about the St. Petersburg International Economic Forum, visit their Web site.
Posted by Matt Haller, IFA Director of Communications