500 attendees attended the Technology Summit, which focused on Social, Local and Mobile (SoLoMo) technologies Feb. 18 during IFA’s Annual Convention. After hearing Jesse Dwyer, head of communication and global content strategy for Global Vertical Marketing at Facebook, the audience quickly realized that their success with SoLoMo is not all about the technology but about people and keeping them happy. Happy customers will share your story. Jeff Fromm, EVP & Author “Marketing to Millennials” of Barkley, Inc. reinforced this point through his research of millennials which shows many of their purchasing decisions are based on the recommendations from their peers. Brian Little, Director of Corporate Communications of Krispy Kreme explain how they implemented their SoLoMo strategy, which every aspect had to embrace Krispy Kreme’s vision; “To touch and enhance lives through the joy that is Krispy Kreme.” While technology is important, this summit show us that the decisions of what to implement and when should be based on one thing, people. The full presentation from the technology summit can be accessed through IFA convention mobile app.